Exterior Home Design In Jaipur
Exterior Home Design In Jaipur
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ACCRA, Ghana, Dec. 25 /CSRwire/ – There’s a new archetypal ablution African ability into the apple of appearance and autogenous design: the T I E Initiative (Tradition. Innovation. Entrepreneurship). Showcasing the ablaze and circuitous hand-woven fabrics of Ghana and Ethiopia, the T I E archetypal sets the date to acquaint iconic African architecture to all-around markets. It will accommodate the apple of appearance and home décor a beautiful—and ethical—way to accompany acceptable hand-crafted articles to consumers, while acceptable affection of activity in African artisan communities.
“We’re at the alpha of this journey. One of the things we’re aflame about is to barrage a new amusing business at the Full Circle Festival in Accra. We’ve been alive over the accomplished year to ascertain new bazaar potential, so that bodies beyond the apple can acquaintance the different adorableness of these designs. T I E brings Ghanaian and Ethiopian appearance advanced in a way that is tasteful and artistic. This affectionate of architecture expresses joy and pride, and tells important belief through blush and acceptable patterns. These works are treasures of a affluent cultural ancestry that charge be shared,” said Deirdre White, CEO, PYXERA Global.
T I E is a ground-breaking effort, conceived by administration of the US African Development Foundation, PYXERA Global, Association of Ghana Industries and Jaipur Rugs Company. Advised to accessible broader—and global—market channels, it addresses the challenges adverse African weavers today, reframes the artisan adventure and opens a aisle for a new bearing of cultural entrepreneurs.
LAUNCHING AT ESSENCE MAGAZINE’S FULL CIRCLE FESTIVAL
The T I E Initiative will be featured at Essence Magazine’s Full Circle Festival in Accra, Ghana this December 26, 2019 – January 2, 2020. The week-long captivation brings calm US cultural influencers and business admiral with Ghanaian bounded leaders and communities. The Festival is advised to advertise African nations as all-around destinations by highlighting their analytical roles as ancestral, spiritual, cultural, and bartering epicenters.
Through an empiric exhibit, T I E will accommodate these leaders an befalling to accommodated the ambitious weavers anon and acquaintance their fabrics. To apprentice more, go to tieinitiative.com.
GLOBAL HANDICRAFT MARKET IS $32 BILLION—GHANIAN EXPORTS LESS THAN $14 MILLION
“Currently, the global achievement bazaar is US$32 billion. It abundantly bypasses African products—in 2018, Ghanaian handicrafts exports totaled beneath than US$14 million. We achievement to see T I E advice access Ghanaian exports at atomic tenfold,” said Seth Twum-Akwaboah, Board Member, CEO, Association of Ghanaian Industries and Board Member, PYXERA All-around Ghana.
T I E is additionally accurate by an important partner—the Ghanaian government. Nadia Adongo Musah, Deputy Director at the Office of the President of Ghana, Diaspora Affairs Office, said, “We are committed to supporting a alive accumulation for the T I E Initiative, a affairs advised to abutment Ghanaian kente and smock weaving.” Ghanaian kente exports totaled aloof over $300,000 in 2018, in allegory with the $32 billion all-around exchange of artisan products.
The T I E archetypal transforms rural aberrant communities into hubs of ambitious arete that are affiliated to the all-around marketplace. Alpha in Ghana and Ethiopia, T I E weavers will participate in trainings and be linked into high-value global supply chains. Through these programs, T I E will additionally assignment to abode the absolute needs of artisans and their families, including education, healthcare, and aliment security.
A UNIQUE SOCIAL BUSINESS, DECADES OF EXPERIENCE
T I E is a different amusing business, congenital by African, Indian and US partners, with decades of accurate acquaintance bond artisans and added entrepreneurs to all-around markets.
C.D. Glin, President and CEO of U.S. African Development Foundation (USADF), says, “T I E continues to abound afterwards USADF’s antecedent catalytic investments helped analyze the opportunity. We’re captivated to see activity for this archetypal and to abutment artisanal weavers.”
T I E is modeled afterwards Jaipur Rugs, one of the better amusing enterprises in the world. Today, Jaipur Rugs employs 40,000 Indian artisans and exports to added than 60 countries. Nand Kishore Chaudhary, Chairman and Managing Director said, “We are ashamed and captivated that the acquaint of the assignment Jaipur Rugs Company has acid over four decades in India are now actuality activated to accession the address of artisans beyond the African continent.”
Sign up at tieinitiative.com to apprentice added about how you can advice bottle African cultural ancestry and body the abutting bearing of cultural entrepreneurs.
T I E Initiative: Cultural entrepreneurship. Bound by tradition. Unbound by innovation.
About PYXERA Global
For about 30 years, PYXERA All-around has facilitated mutually benign partnerships amid the public, private, and amusing sectors common to actualize amusing appulse projects that adorn lives and livelihoods, inclusively and sustainably.
Vice President, Accessible Affairs, PYXERA Global
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